More Insurers Lower Premiums:
Evidence from Initial Pricing in the Health Insurance Marketplaces
Kellogg School of Management, Northwester University and NBER
Jonathan Gruber
Massachusetts Institute of
Technology and NBER
Christopher Ody
Kellogg School of Management,
Northwester University
July, 2014
Federal health insurance
subsidies are only available to those who purchase a policy through Health
Insurance Marketplaces (HIMs), only known as exchanges.
The success of HIMs will depend
on attracting both consumers and insurers.
Competition can only have its
salutary effects if there are competitors.
Prior to the ACA, health
insurance markets were very concentrated.
This study builds on existing
research on competition among private insurers.
(Econometrics )
Exchange premiums are responsive
to competition
HIMs have not (to date) produced
a Bertsand-like outcome in which a small number of players can drive premiums
chum to cost.
Changes in the sharper of
consumes demand curves will in turn affect pricing. Relatedly , insures'
uncertainty about who their competitors will be, what the pool of consumers
will look like, and what kinds of products will be attractive to those
consumers will resolve. What impossible to sign definitely, most of there are
likely to make the cross-price elasticities of demand across insurers higher
for a given market structure. Under these circumstances, margins will decline
faster with a more from one to two insurers. Once pricing nears the competitors
will have a smaller incremental effect.
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