Endogenous Product Differentiation, Market Size and Prices
Ferguson, Shon M.
Review of International Economics, 2015, Vol.23(1), pp.45-61 [Peer Reviewed Journal]larger markets for differentiated goods often provide consumers with a greater variety of products
how market size affects the extent of endogenous product differentiation
assumptions: endogenizing fixed costs, costly product differentiation
market size and firm number alone do not provide sufficient information to make inferences about markups when product differentiation is endogenous and costly
prices can increase when markets expand may provide a valuable insight for economists who study anti-competitive behavior
the model is extended to include two countries and trade costs
the model allows for firms to endogenously choose from a continuous set of technologies by creating a trade-off between fixed costs and product differentiation
the theoretical model suggests that endogenous product differentiation contributes positively to the welfare gains from economic integration